- Branding
- Art direction
- Photography
- Video
Supra Footwear is not just a brand; it’s a legacy defined by its history of innovation and high-quality products. With its three distinct segments—Estate, Crown, and Cornerstone—Supra appeals to individuals who aspire to stay ahead of the curve in both fashion and skateboarding lifestyles.
CLIENT: SUPRA FOOTWEAR
Estate and Crown serve as aspirational pillars, driving the brand forward and resonating with the Cornerstone consumer—a diverse group with eclectic tastes and a penchant for staying on the cutting edge. At the intersection of art, music, technology, and fashion, Supra enthusiasts are savvy, discerning, and always seeking the next big thing.
As the creative force behind Supra Footwear, I’ve had the privilege of shaping the brand’s visual identity and market presence. From conceptualizing bold branding strategies to designing captivating visuals, I’ve helped Supra connect with audiences who appreciate innovation and quality craftsmanship.
In time for the #CrownCoalition release of our Double Yellow Cuba, we packed the van and drove all the way up to SF to work with acclaimed videographer Kyle Camarillo on this short edit featuring Dane, Boo and Frankie Heck.
