Palladium Boots x VANMOOF
  • Art Direction
  • Branding
  • Creative Direction
  • Photography

With a rich history dating back to 1920, Palladium Boots has been a symbol of durability, craftsmanship, and adventure. As the brand transitioned from crafting aircraft tires to iconic footwear, I had the honor of leading its creative direction and art direction, revitalizing its branding while honoring its heritage.

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CLIENT: Palladium Boots x VANMOOF

One of the highlights of my collaboration with Palladium Boots was the partnership with VANMOOF. Together, we curated an unforgettable giveaway of 25 iconic bikes worldwide, exclusively for customers who purchased a pair of shoes during Christmas. These bikes were generously distributed from key cities such as Amsterdam, Berlin, London, Paris, New York, to as far as Seoul, adding an exciting global dimension to the campaign.

As the driving force behind this collaboration, I ensured that every aspect of the campaign, from branding to marketing, resonated with audiences and captured the essence of both Palladium Boots and VANMOOF. The result was a campaign that not only generated excitement but also strengthened the connection between the brands and their customers.

I invite you to explore my portfolio and discover how my creative direction and branding expertise have contributed to the success of collaborations like Palladium Boots x VANMOOF. Together, let’s elevate your brand and create unforgettable experiences that resonate with audiences around the globe.