- Branding
- Creative Direction
- Video
Partnering with renowned DJ, producer, and entrepreneur Diplo, K-Swiss embarked on The Board project—an innovative campaign designed to inspire and empower the next generation of young entrepreneurs. Drawing inspiration from the brand’s heritage as a pioneering American tennis brand, The Board pays homage to K-Swiss’ founders and their entrepreneurial spirit.
CLIENT: K-SWISS
As the creative force behind The Board project, I had the privilege of shaping the visual narrative and branding strategy that propelled K-Swiss back to prominence. Alongside a talented team of individuals, including Amel Monsur, Amanda Kim, Dersu Rhodes, and Andrew Nisinson, we collaborated to bring Diplo’s vision to life.
Our work resulted in a campaign that garnered widespread media coverage and over 180,000,000 impressions in social and digital media. The Board application website received more than 350,000 visits, with 50% of web traffic coming from mobile devices and 90% from the target demographic of Millennials. The campaign engaged over 200,000 consumers, achieving a remarkable 40% social community engagement rate.
From creative direction to art direction and production, I leveraged my expertise to ensure The Board project resonated with audiences and drove meaningful results for K-Swiss. Together with our agency partners at Vice & Hanson Dodge, we delivered a campaign that not only captured attention but also inspired a new generation of entrepreneurs.
I invite you to explore my portfolio and discover how my creative direction and branding expertise have contributed to the success of K-Swiss’ The Board project. Let’s collaborate to bring your brand’s vision to life with creativity, passion, and purpose.
